01 — Cinematic Hero

Making Travel Benefits Feel Limitless.

Suez Canal Bank — Keep Flying

02 — Project Overview

A visually ambitious advertising campaign for Suez Canal Bank's Voyage travel benefits, bringing a world of limitless possibilities to life through CGI, environmental design, and photography-based compositing. Developed in collaboration with GHORILLA and VML, the campaign combined live-action green-screen production with surreal digital environments and floating 3D elements. My contribution included six CGI environments for the commercial, custom 3D assets, and six campaign master visuals for outdoor and digital advertising.

Client

Suez Canal Bank

Role

Art Direction, CGI Environment Design, 3D Asset Creation, Campaign Key Visuals, Photo Compositing & Retouching.

03 — The Challenge

Suez Canal Bank needed a distinctive campaign to communicate the travel privileges associated with its premium Visa credit cards, transforming a range of practical services into an engaging and memorable visual experience. From a production perspective, the challenge was to create convincing digital environments around live-action performances filmed against green screens. The work required seamless visual integration, consistent lighting and perspective, and a cohesive art direction across moving-image and static campaign assets. With a demanding four-week production schedule, every environment and visual element needed to be developed efficiently without compromising execution quality.

04 — The Creative Idea

Keep Flying — A World Without Limits. Developed by VML's creative team, the campaign uses the idea of effortless flight to communicate a more seamless travel experience. Characters appear suspended above the ground, surrounded by floating objects representing the conveniences and privileges associated with travel. Every scene transforms a practical banking benefit into an imaginative visual moment, creating a world where ordinary limitations seem to disappear. The surreal environments bring the campaign's central message to life: travel should feel easier, more comfortable, and full of possibilities.

Art Direction

The visual direction combines cinematic blue environments, realistic lighting, surreal compositions, and carefully integrated 3D elements.

Characters remain the focal point while everyday travel objects, including luggage, documents, airport signage, furniture, and digital devices, float around them in controlled, gravity-defying compositions.

The environments shift between atmospheric skies, contemporary interior spaces, and airport-inspired locations, maintaining a consistent visual language across the campaign.

Special attention was given to scale, perspective, shadow integration, and visual balance to connect photographed subjects with digitally created environments.

05 — From Concept to Creation

The project followed a hybrid live-action and digital production workflow.

Working from VML's creative direction, I developed six digital environments designed to integrate with footage captured against green screens.

Blender, Photoshop, and AI-assisted visual development were used to create and refine the environments, atmospheric details, and supporting visual assets.

Custom floating 3D elements were developed for the commercial and prepared for integration by the film's compositing team.

In parallel, six campaign master visuals were created by combining photographed subjects with the developed environments, followed by detailed compositing, lighting adjustments, and photographic retouching.

The workflow required maintaining consistency between the commercial's visual world and its static advertising extensions.

Execution & Technical Approach

I was responsible for the art direction and execution of the digital environments and campaign visuals assigned to me. For the commercial, I designed and delivered six CGI environments and a collection of floating 3D elements that supported the surreal travel narrative. These assets were supplied to the compositing team for integration with the live-action footage. For the static campaign, I created six master visuals, combining photographed talent, CGI environments, and additional visual elements. The final artworks were refined through photo compositing, lighting adjustments, color matching, and retouching to achieve a cohesive cinematic finish. The entire production was completed within four weeks.

06 — The Final Work

Deliverables

6 CGI Environment Designs for TVC Production Custom Floating 3D Elements 6 Campaign Master Visuals Key Visual Compositing Photographic Retouching AI-Assisted Visual Development CGI & Campaign Art Direction Campaign Applications: Television, Digital Media & Outdoor Advertising Software: Blender, Adobe Photoshop, AI-Assisted Visual Tools

07 — Outcome & Credits

Outcome & Feedback

The completed creative work was approved, and the Voyage — Keep Flying campaign was publicly launched by Suez Canal Bank. The visual assets contributed to a coordinated campaign across film and static advertising, translating the travel proposition into a recognizable, gravity-defying visual world. The client provided positive feedback on the completed work. Verified campaign reach, engagement, and commercial performance figures were not available.

Credits & Contributions

Client: Suez Canal Bank — Egypt Creative Agency & Original Concept: VML Production Collaboration: GHORILLA CGI Environment Design: Ahmed Shwkey 3D Asset Creation: Ahmed Shwkey Art Direction — Digital Environments & Campaign Visuals: Ahmed Shwkey Campaign Key Visual Compositing & Retouching: Ahmed Shwkey Film Compositing: Collaborating post-production team

08 — Explore More

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