01 — Cinematic Hero

Refreshment Meets Reward.

Sprite — Scan & Win AI Commercial

02 — Project Overview

A vibrant AI-produced promotional commercial created for Sprite Egypt's Scan & Win campaign, bringing together refreshing product visuals, energetic motion, and clear promotional storytelling. Developed through GHORILLA, the project transformed a multi-step consumer promotion into an engaging commercial designed for television and digital advertising. From the original creative concept and storyboard to AI-driven visual production, the commercial was developed over two weeks and delivered in multiple formats and durations.

Client

Sprite Egypt

Role

Original Creative Concept, Storyboarding, Creative Direction, AI Filmmaking, Visual Development & Commercial Execution.

03 — The Challenge

Sprite needed a high-quality commercial that would communicate its Scan & Win promotion while preserving the brand's recognizable freshness, energy, and visual identity. The challenge was to explain a multi-step participation process within a short advertising format: purchase Sprite, scan the QR code, enter the promotional code, and discover the available rewards. With the commercial intended for television and digital media, the creative execution needed to combine polished product visuals, clear promotional messaging, and consistent visual storytelling.

04 — The Creative Idea

Refreshment Meets Reward. The concept connects the refreshing experience of Sprite with the excitement of discovering a reward. Beginning with an energetic visual celebration of the product, the story transitions from physical refreshment into digital participation. Chilled Sprite packaging, dynamic water movement, and vibrant citrus imagery establish the brand's refreshing character before guiding viewers through the scanning and code-entry experience. The journey concludes with a reward reveal, connecting the product, participation mechanic, and promotional offer within one cohesive visual narrative.

Art Direction

Sprite's signature green establishes the foundation of the visual identity, supported by vibrant citrus tones, refreshing water effects, and bright, energetic compositions.

Close-up product imagery emphasizes condensation, ice, and the recognizable Sprite packaging.

Dynamic camera movements, fluid transitions, and high-contrast lighting create an energetic visual rhythm, while smartphone interface graphics and reward elements communicate the campaign mechanics.

The direction balances playful visual energy with clear product presentation and promotional readability.

05 — From Concept to Creation

The project began with developing an original creative concept and storyboard based on the promotional objectives supplied by the client.

The challenge was to translate the Scan & Win participation process into a visually engaging sequence while maintaining Sprite's recognizable identity.

AI-assisted image and video generation was used to develop product shots, refreshing environments, animated transitions, and promotional visual sequences.

The production involved refining visual consistency, movement, timing, and transitions to create a coherent commercial from individually generated scenes.

The final advertising version incorporated selected brand-supplied footage alongside the original AI-produced material.

The full production process was completed within two weeks.

Execution & Technical Approach

I was responsible for the original creative concept, storyboard development, creative direction, and execution of the AI-produced commercial. The production used AI filmmaking techniques to create dynamic Sprite product visuals, animated refreshment sequences, and the visual storytelling connecting the product to the promotional experience. Particular attention was given to maintaining consistent product representation, energetic movement, and readable promotional information throughout the commercial. The final edit integrated original AI-generated sequences with selected footage supplied by the brand. A 15-second main commercial was delivered in landscape and square formats, alongside shorter 10-second and 6-second promotional cutdowns.

06 — The Final Work

Deliverables

1 Main AI Promotional Commercial — 15 seconds Landscape Version — 16:9 Square Version — 1:1 1 Promotional Cutdown — 10 seconds 1 Short Promotional Cutdown — 6 seconds Original Creative Concept Storyboard Development Creative Direction AI Video Production & Visual Execution

07 — Outcome & Credits

Outcome & Feedback

The completed commercial received positive client feedback and was broadcast on television. The project demonstrated the use of AI filmmaking in a consumer promotional campaign, combining product-focused visuals with a clear explanation of the participation process. Verified audience reach, engagement, and commercial performance figures were not provided.

Credits & Contributions

Client: Sprite Egypt Agency: GHORILLA Original Creative Concept: Ahmed Shwkey Storyboard Development: Ahmed Shwkey Creative Direction: Ahmed Shwkey AI Filmmaking & Visual Execution: Ahmed Shwkey Promotional Offer & Campaign Mechanics: Sprite / Client Brief Additional Footage in Final Commercial: Brand-Supplied Assets

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